Meet the Team



Chief Weight Loss Guru

Gina knows the diet industry inside & out, having spent the past 30 years helping people reach their weight loss goals. She knows what works, what doesn't, and is here to cut through the bullshit.  The diet industry has failed people, forever promising quick fixes that never lead to sustainable weight loss. 

Her mission is to disrupt the whole damn thing, so look out peeps...healthy sustainable weight loss is finally here and here to stay! For more about Gina & her story visit the About page.



Chief Business Person

Tony is the business behind the business. He is responsible for all the business activities of the company; the stuff too boring for Gina to want to think about.  After spending over 15+ years in a variety of corporate roles, including Product Development & most recently as a Senior Regional Manager at Amazon, Tony is here to build a company that will change the weight loss industry & help millions of people improve their health and happiness. Tony has an undergraduate degree in Biochemistry from McMaster University (which may finally come in handy) and an MBA from the Schulich School of Business in Marketing and Strategy. 



Group Vibe Manager

Andrea oversees the Group Program and offers support and guidance to our group members. She offers deep compassion and understanding for anyone going through the process and knows what it’s like to be on the journey firsthand, having been through the program herself & losing 70 lbs. 

Andrea is also a professionally trained Chef.  Sharing her expert food and cooking tips as well as delicious and easy to prepare recipes for you to enjoy along the way. Check out the Food Page for more info.



Social Media Rockstar

As head of our Social Media Team, Geila brings her love of Social engagement and talent for creating fun & informative content to help provide extensive resources & support on all of our social platforms.



Senior Vibe Ambassador

We are all about the vibes around here. Not only do we believe sustainable weight loss is achievable, we also believe it can be fun! Having completed the Program and losing 30+ pounds herself,  Terry-Ann is joining the team as a Community Ambassador. She will be using her knowledge of the Group to help support our Members as they work towards reaching their weight loss goals. 

Group Vibe Ambassadors