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GINA LIVY

Chief Weight Loss Guru/CEO

Gina knows the diet industry inside & out, having spent the past 30 years helping people reach their weight loss goals. She knows what works, what doesn't, and is here to cut through the bullshit.  The diet industry has failed people, forever promising quick fixes that never lead to sustainable weight loss. 

Her mission is to disrupt the whole damn thing, so look out peeps...healthy sustainable weight loss is finally here and here to stay! For more about Gina & her story visit the About Gina page.

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TONY AN

President and COO

Tony is the business behind the business. He is responsible for all the business activities of the company; the stuff too boring for Gina to want to think about.  After spending over 15+ years in a variety of corporate roles, including Product Development & most recently as a Senior Regional Manager at Amazon, Tony is here to build a company that will change the weight loss industry & help millions of people improve their health and happiness. Tony has an undergraduate degree in Biochemistry from McMaster University (which may finally come in handy) and an MBA from the Schulich School of Business in Marketing and Strategy. 

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SONYA CHOLAKOV

Chief of Staff to Gina

As Chief of Staff, Sonya brings more than 20 years of experience and strategic expertise in sales and administration to the WLBG team. In her current role, she will serve as advisor and counsel to Gina, providing direct support and helping to assist in executing projects and initiatives.   Prior to joining WLBG, Sonya has spent most of her career in Telecommunications, most recently as a strategic sales leader.  Born in Toronto where her parents emigrated from Greece and the Czech Republic, they both imbued her with four talents: hard work, resilience, studying, and an entrepreneurial spirit. 

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DREW DAFOE

Digital Creative Director

Drew is an accomplished producer, writer and creator who, for the past decade, has a proven track record of developing and executing multi-faceted, award-winning TV and digital content for top broadcasters including CBC and CORUS Entertainment. Drew has also executed sales and branded content on an international scale with Disney, LEGO, Nintendo, NBA, and General Mills. Excited to join the WLBG team as the new Digital Creative Director, Drew is looking forward to helping all digital aspects of our incredible program reach new heights.

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ANNA BLACHUTA

Director of Group Operations

Not only a Livy Loser, but also a mom and a registered nurse.  Anna brings relevant experience and a passion for helping people to the team.  In the past two groups, Anna has lost over 80 lbs. and is almost at her Finally and Forever goal.  She is fully committed to using her understanding of the program to be there for each and every one of our members, wherever they are on their weight loss journey.  

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KIM JOHNSTONE

Group Manager, Weight Loss Group

Having lost 50+ pounds herself, Kim started as a Vibe Ambassador in the Spring 2021 Group. In her role as Group  Manager for our main weight loss group, she is committed to using her experience with the program to help support and motivate our group members as they work towards their Finally and Forever weight loss goals. 

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ODETTE ROPCHAN

Group Manager, Maintenance and Mindfulness Group

Odette originally joined the team as a Vibe Ambassador in September 2021 and is now leading our Maintenance and Mindfulness Group.  In this role, Odette will use her expertise and experience from the Program and as a nutritionist to help our members navigate through the maintenance journey.

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TERRY-ANN PIGHIN

Assistant Group Manager

We are all about the vibes around here. Not only do we believe sustainable weight loss is achievable, we also believe it can be fun! Having completed the Program and losing 30+ pounds herself,  Terry-Ann started with us as our first Vibe Ambassador and is now our Assistant Group Manager . She will be using her knowledge of the Group to help support our members as they work towards reaching their weight loss goals. 

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MARYSE SANEY

HR Coordinator

As Human Resources Coordinator, Maryse brings over 33 years experience in Management, Human Resources, Customer Service, Training, Consulting, Adult Education and as a Workshop Leader. As part of the WLBG team, Maryse hopes to utilize her experience and passion for this company to onboard and retain the most amazing and talented people for WLBG. Maryse holds two undergraduate degrees. A Bachelor of Arts in Political Science from York University and a Bachelor in Adult Education from Brock University. She is married for 34 years and has two amazing adult children.

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MICHELLE FEIFER

Learning & Training Manager

Michelle originally joined the team as a Vibe Ambassador during Spring 2021 and is now our Learning & Training Coordinator.  In this role, Michelle will combine her background as an educator and her passion for teaching to help train and develop our team members. 

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